Union Wood Co is a Vancouver furniture maker creating handcrafted solid wood pieces for homes and businesses. Built for function and lasting beauty, each piece is made to be enjoyed for years.
We worked with the Union Wood Co team to rebrand by reconnecting with the roots of their craft. As part of this, we refined their website to highlight their locally crafted furniture and made ordering a seamless, enjoyable experience.
Before the website refresh, we set clear goals to guide the process. We worked with the client to understand their business and how they want to present themselves to customers.
Their new website brings together product details and craftsmanship storytelling to create a shopping experience that feels as thoughtful as their furniture. Every page is built to reflect their values of quality, care, and timeless design.
The Shopify product pages were strategically designed to provide a clear, eye-catching overview of all the available options for selecting the perfect piece of furniture. Shoppers can easily navigate through visual cues of finish options and descriptive titles to clearly understand their selections. The pages also include dimensioned shop drawings, offering a detailed view of the furniture’s size and showcasing the craftsmanship of the woodworkers who build each piece by hand, per order.
Union Wood Co.’s respect for the past is reflected throughout their website, with archival images sourced to honor the people who came before them. The messaging throughout the site is written with a focus on embracing and celebrating the skills the woodworking team practices daily while custom building furniture for their clients.
“I had the pleasure of working with Todd for several years in his role as Marketing Manager at Union Wood Co. During this time, Todd developed and launched many successful marketing initiatives and campaigns both independently and collaboratively. Todd’s positive attitude and dependable work ethic consistently elevated the team’s morale and always improved the end product.
One of the many projects we collaborated on was a company rebrand consisting of many elements including website refresh, brand strategy & voice, logo redesign, and social media / content creation. On any project of this scale there are inevitable speed bumps, but Todd’s positivity, experience, and flexibility helped smooth over any issues resulting in a successful and unique brand identity that exceeded all expectations.
I highly recommend working with Todd & Sooo Good Content Creators for anyone looking to grow their business and connect with their customers.”
